Speaks for itself, doesn’t it? Yes, it’s a mess, it goes in all directions, and as Dylan would say, there’s no direction home! But is that a good webinar or a bad thing? Overall, the old system was playing in the hands of the dominant powers, and those who had the chequebooks were the ones who had the power, and these were the major labels.
The MaMA panellists were unanimous in saying that the new era is far more complex but also far more exciting for new bands, digital agency and even for established bands – as recent examples from Radiohead or Nine Inch Nails have proven – because there are so many different ways to reach out to the consumers.