Stefan Grundner

Stefan Grundner

Jun 25, 2018

Group 6 Copy 153
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About This Project

Studies have shown that even well-informed consumers rarely purchase ethical products. Insights from behavioural economics suggest that informing consumers is not enough. In addition, consumers need to be reassured that other consumers purchase equally ethical products. Only then will they express their ethical values in their own purchase decisions and thus force firms to produce compliantly. My aim is to conduct an economic laboratory experiment that allows for analysing this market dynamics.

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