Josh Wei-Jun Hsueh

Josh Wei-Jun Hsueh

Apr 17, 2016

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    About This Project

    Companies affiliated to the same business group can be subject to shared reputation loss, such as Audi and Porsche of Volkswagen Group with the emission scandal. However, how can a company repair its own reputation when it is negatively affected by a scandalous event of another company, especially in a business group without exiting options? The project aims to examine how a company can use different strategies to effectively restore its reputation after a crisis of another related firm.

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