How do people decide whether they like or dislike something? Do people always make informed decisions, or do they act on hunches? For as long as I can remember, these questions have fascinated me, and their answers can help us build a solid understanding of various types of human behavior, including political behavior. To this point, my work has focused on the importance of values in the decision making process, the ways in which people use information, and how stereotypes affect attitudes. My work has appeared in academic journals, edited volumes, and I have presented at several conferences.