SEO is an ongoing process which needs to be repeated from time to time. By sticking to the basics that SEO specialists do they can make a considerable difference to their business. SEO is an acronym for search engine advertising. In order to maximize the total success of your site, you will need to know what your competition is doing in the search engine marketing arena. Organic Keyword Usage: This strategy is among the earliest methods to optimize sites. It's the most"green" SEO strategy because it is easily implemented into your website or blog without having to hire an SEO company to do the job for you.