Eugene Chan

I am a senior lecturer in marketing at Monash University in Melbourne, Australia. I received my Ph.D. in marketing from the University of Toronto, my M.A. in social psychology from the University of Chicago, and my A.B. in psychology from the University of Michigan.

I am a prolific researcher in marketing, and I use primarily experimental psychology methods to study consumer behaviour. My previously published work has been in financial decision-making (e.g., gambling, risks, investments), while my recent interests have been in understanding charitable giving -- why do people donate money/time? How do we increase these donations?

My research has been published in the International Journal of Research in Marketing, Evolution and Human Behavior, Computers in Human Behavior, European Journal of Marketing, and Organizational Behavior and Human Decision Processes. My work has also been covered in the media including Men's Health, Boston Globe, and the Wall Street Journal.

March 2017