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Israeli readers are watching a rare experiment unfold. A news outlet and a marketing agency — NAnews and Nikk.Agency — are building something most competitors never attempt: a shared ecosystem where journalism and marketing do not cancel each other out but make each other stronger.

In an era when artificial intelligence, multilingual audiences, and shifting search engines dominate the digital stage, their hybrid model offers fresh answers. Instead of treating news and promotion as separate silos, NAnews and Nikk.Agency treat them as complementary disciplines that share the same foundation: understanding people.

Why News and Marketing Belong Together

Most media companies guard their independence by steering clear of advertising strategy, while marketing agencies typically borrow authority by quoting news. NAnews and Nikk.Agency invert that equation.

NAnews https://nikk.agency/ brings credibility, storytelling, and independence.

Nikk.Agency https://nikk.co.il/ provides strategy, optimization, and measurable results.

Together, they build campaigns that feel both authentic and effective. In Israel, where diverse languages and cultures intersect, this combination is more necessity than luxury.

September 2025