University College London
I am a Consumer Psychologist interested in environment friendly behaviour and people's barriers to switch towards more sustainable consumption. In my studies, I merges interdisciplinary fields of psychology, marketing, economics, and neuroscience. My passion lies in blending behavioural findings with brain level responses in order to obtain understanding of how the brain influences behaviour and vice versa. For my research, I use behavioural experiments combined with EEG techniques.
I am a 2nd year PhD student at UCL. During my 1st year, I have prepared and submitted two academic manuscripts on how morality drives environmentally friendly action, as well as received a £2,5k UCL Grand Challenges small doctoral grant for my EEG experiment on the morality of environmental behaviour.
Overall, I am interested in merging the gap between academia and practice. During my career, I habe advised many organisations on how to grasp and understand the psychology behind consumer behaviour. I have consulted top global and UK brands such as Samsung, Goldman Sachs, Virgin Trains to name a few.