Hi, I’m Dr. Nathan Leroux — a behavioral psychologist based in Madison, Wisconsin. Originally from Canada, I earned my Ph.D. from McGill University and have been studying human behavior in digital spaces for over 15 years. My work explores how people make decisions under uncertainty, how feedback shapes action, and how digital platforms influence cognition.
Recently, I’ve collaborated with 1winregistration on applied behavioral studies in real-time environments. I’m especially interested in projects that bridge research and application — where data meets design, and theory supports real-world impact. Outside the lab, I read too many books and watch too many documentaries.
