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In the dynamic real estate landscape of India, the concept of a real estate mandate has become increasingly significant, particularly for property developers and specialized sales agencies. A mandate typically refers to a formal agreement where a developer grants an agency the exclusive or non-exclusive right to market, promote, and sell their properties for a defined period. This strategic partnership allows developers to offload the complexities of sales and marketing to experts, enabling them to focus on core competencies like construction and project execution. For the mandated agency, it signifies a commitment to leveraging their market expertise, extensive network, and dedicated sales force to ensure efficient inventory movement, often working on a performance-based commission model.
July 2025
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