Tal Arkushin

I am a Social Cognition MSc student at UCL's Faculty of Brain Sciences. My ultimate dream is to rid humanity of the behaviours we dislike but have a hard time overcoming. The more I learn about changing human behaviour, the more I realise this challenging mission demands the contribution of the finest minds from many fields. I aspire to advance to this filed by conducting research that sheds light on the drivers behaviours. These insights will allow behaviour architects to draw from a richer tool-box when designing behaviour change interventions.

One of my biggest passions revolves around environmental issues. Pressing issues such as plastic pollution, climate change and resource depletion keep me up at night. I am most interested in tackling these issues by exploring the behaviours underlying them.

For my research projects, I run behavioural experiments both in lab settings and field conditions. The quantitative data collected is analysed using advanced statistical methods to generate easy to interpret behaviour models.

March 2020