About This Project
Even ordinary threats to masculinity trigger anxiety. Since the incorporation of meat signals masculinity, it is used to psychologically defend the ego against omnipresent threats to coveted masculine status. By measuring biological masculinity (Testosterone) and stress response (Cortisol) in participants' saliva we intend to expand on the psychological component of our previous experiments with the physiological component, their interaction, and how negative health effects can be mitigated.
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