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It is an age-old question – what makes someone attractive? We often say things like “beauty is in the eye of the beholder” but while this romantic notion may bring comfort to those dealt a poor hand in life, it also gives the impression that the foun...
Why we want to build a machine that can predict a person's attractiveness Akhenaton Images/Shutterstock (https://www.shutterstock.com/image-photo/multiracial-serious-people-lineup-mugshot-stand...
Social status – part 2
Remember to visit http://www.experiment.com/whatmatters to check out our campaign.In the last post, we talked about how the environment itself sets the stage for hierarchies to form among animals. ...
Social status – part 1
Far away, lies a planet rather unlike our own. On this ideal world, one of milk and honey, live animals that roam almost unlimited space and have access to all the food and willing mates they could...
What matters most - extended cut
Below is the extended cut of our video explaining the project, its rationale, and what we hope to achieve. Please share it with your social media to help bring attention to the campaign.
Assortative mating – do opposites attract?
When I tell people I study attractiveness, I often get asked how such research is useful. After all, there is a lot of folk wisdom surrounding attractiveness, including ideas like “beauty is in the...
Humour, creativity, and intelligence – part 2
In the previous post, I explained why some of the oddest traits in nature have less to do with survival and more to do with attractiveness and/or competition in the mating domain. The classic examp...
Humour, creativity, and intelligence – part 1
Wait a second. How can you lump three very different traits together? Surely, you cannot cut humour, creativity, and intelligence from the same cloth, can you? Over the next two mini blogs, we’ll r...
Ethical approval
On 01/02/2018 we received ethical approval for the study (see attached)
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