asingh4

I am a student of the MSc Social Cognition program at University College London.

During my undergraduate and ongoing graduate careers, I have been involved in labs researching the factors influencing pro-environmental consumer behaviour to develop interventions that promote sustainable consumption. In fact, my decision to enrol in my current master's program was motivated by a desire to understand the underlying cognitive bases of human social behaviour and more specifically, pro-environmental human behaviour.

Additionally, I am also interested in exploring the ways to encourage society in general to behave in a responsible and sustainable manner. My ultimate aim is to the bridge the gap between laboratory findings and their applications in the real world. Being a part of this project brings me a step closer to achieving this goal by extending the existing literature on morality and its role in environment-friendly behaviour.

March 2020