zwu

I'm MSc student in Industrial, Organizational and Business Psychology program in UCL. I am conducting research related to human interaction, cultural diversity and behaviour change. I am interested in identifying the efficient factors to promote an atmosphere beneficial for innovation, creation and wellbeing.

It is fascinating to me that what factors hinder individuals when they try to adjust their behaviours toward living a more sustainable manner. My experience is in designing and setting up psychology experiments that could be translated into real life applications. By running this study, we will be able to get a glimpse of psychological barriers for people to behave in a more environmentally friendly way, and thus inspire both, industry and science communities to promote sustainable living.

March 2020