This experiment is part of the STEM Education Challenge Grant. Browse more projects

Changing parents' mindsets and beliefs to improve STEM diversity.

Backed by David Lang and WEEMING
$6
Raised of $6,500 Goal
1%
Ended on 2/03/24
Campaign Ended
  • $6
    pledged
  • 1%
    funded
  • Finished
    on 2/03/24

About This Project

This study investigates if reducing parental stereotypes about STEM abilities can improve support of girls in STEM activities. Parents in the experimental group will receive materials debunking myths about gender differences in STEM aptitude. We hypothesize this intervention will decrease biases and increase parental support for girls pursuing STEM compared to controls. Findings can inform initiatives fostering inclusive STEM participation by changing parental expectations.

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What is the context of this research?

Our prior research highlights a concerning correlation between parental beliefs and behavior influencing the STEM interests of girls. This project aims to address the underlying issue, as parental attitudes often inadvertently perpetuate stereotypes about who can succeed in STEM. Building upon the compelling evidence from our previous work demonstrating this connection, our next step is a survey experiment designed to establish causal proof, illuminating the direct association between parental beliefs and subsequent support and investment for girls in STEM. If successful, this intervention at the parental level could serve as a scalable model, offering an innovative approach by reshaping parental attitudes and expectations.

What is the significance of this project?

The significance of this research lies in its distinctive approach to enhancing STEM diversity by intervening at the parental level to transform attitudes and beliefs. By uniquely targeting parents or guardians, the project aims to provide an evidence base for parental-focused initiatives.

The use of an educational video as an intervention represents an innovative approach to challenging parental stereotypes in STEM. Unlike traditional methods, such as written materials, a video format has the potential to engage participants and more effectively convey information. Also, the choice of an educational video enhances the scalability of the intervention as videos can be easily disseminated through various channels, including social media, potentially influencing a large number of parents.

What are the goals of the project?

The goals are to develop an anti-stereotyping information intervention in the form of an educational video for parents, assess changes in beliefs and biases using surveys, and to experimentally evaluate the impact of information provision on improving parental support for girls in STEM.

Furthermore, we will also consider the scalability and accessibility of the educational video intervention. This will include its potential for broad dissemination through various channels including social media contributing to its effectiveness on a large sale recognizing the importance of reaching a diverse and widespread audience.

Budget

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A key component of this study is conducting a survey experiment to assess parental attitudes, stereotypes, and biases at baseline and after an information intervention. We plan to survey 2000 parents with an online format to increase accessibility and response rate. We will recruit parents from a market research agency ensuring representativeness for which we estimate about 1.50 EUR per recruited participant. We may need to incentivize parents for completing the survey including incentivized assessment in the form of lab-in-the-field experiment. We budget another 2000 EUR for incentivization in the form of gift cards. Lastly, we allocate an additional 1500 Euro for hiring a freelancer (from platforms such as Fiver or similar) to design an appealing educational video as part of our information intervention.

Endorsed by

This study addresses the persistent gender gap in STEM fields focusing on the impact of a video intervention aimed at reducing parental stereotypical beliefs, which is both innovative and timely. I am excited to see if the video intervention can impact parental beliefs, as if so, this would lend itself to a very scalable intervention. I also would like to highlight that all researchers involved are highly skilled in survey and field experimental methods which reflects their capability to pursue their research objectives.

Project Timeline

The 12-month research project begins with a 1-3 months scoping phase to develop the information intervention (i.e. video) and the survey. This involves obtaining ethical approval and collaborating with a market research agency for parent recruitment. The survey will be administered in months 4-5, including the information intervention. A follow-up survey will be conducted in month 6, with data analysis (months 7-8) evaluating the intervention's impact on beliefs and paren

Jan 04, 2024

Project Launched

Aug 31, 2024

Scoping and development of intervention (i.e. educational video content)

Nov 30, 2024

Pre- and post-survey, data collection Data Analysis and results

Mar 31, 2025

Data Analysis and results

Jun 30, 2025

Dissemination and publication

Meet the Team

Elisabeth Gsottbauer
Elisabeth Gsottbauer
Dr.

Affiliates

London School of Economics
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Simone Haeckl
Simone Haeckl
Dr.

Affiliates

University of Stavanger
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Kerstin Grosch
Kerstin Grosch

Team Bio

Elisabeth Gsottbauer, an Assistant Professor at the London School of Economics, focuses on the design of interventions for behavioral change.

Simone Häckl. an Assistant Professor of Economics at the University of Stavanger, focuses interventions to enhance motivation in education and work-life.

Kerstin Grosch, Assistant Professor at the Vienna University of Economics and Business, focuses on individual preferences and their impact on behaviour in labour markets.


Elisabeth Gsottbauer

Elisabeth Gsottbauer is an Assistant Professorial Research Fellow at the London School of Economics, Grantham Research Institute on Climate Change and the Environment and a Research Associate at the Department of Economics, University of Innsbruck. Her main research interests lie in Environmental Economics, Behavioral and Experimental Economics making use of laboratory and field experiments to study the optimal design of behavioral change interventions.

Simone Haeckl

Simone Häckl is an Assistant Professor of Economics at the University of Stavanger Business School and a Principal Investigator at the Synapse Lab, an interdisciplinary research initiative focusing on interventions to enhance motivation and learning in education and work-life. Simone's research in behavioural and experimental economics explores individual decision-making, including behavioural motives for work and factors hindering individuals from reaching their full potential.

Lab Notes

Nothing posted yet.

Additional Information

The project involves an experimental survey design with control and intervention groups. Participants will be middle school parents who will be recruited with the help of a market research agency. The information intervention will provide myth-debunking information with the help of an educational video. Pre-post surveys will identify the mutability of beliefs and their link to stated parental support and revealed parental investment between groups.


Project Backers

  • 2Backers
  • 1%Funded
  • $6Total Donations
  • $3.00Average Donation
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