How do companies repair their reputation after scandals?

$1,503
Raised of $1,300 Goal
115%
Funded on 5/25/16
Successfully Funded
  • $1,503
    pledged
  • 115%
    funded
  • Funded
    on 5/25/16

Experiments

There will be three experiments.

The first experiment will examine the effectiveness of focal company's repair strategy only by controlling the deviant company's action after the scandal of the latter.

The second experiment will expand the first experiment to examine the interaction of the actions between the focal company and the deviant company after the scandal of the latter. It introduces the dynamic process into the research design.

The third experiment will further incorporate the group reputation to examine its role in the dynamic process of the actions between the focal and the deviant companies. It examines the key factor in determining the repair process of the focal company.


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