- 1. Southwell, B. (2017). Promoting Popular Understanding of Science and Health Through Social Networks. The Oxford Handbook of the Science of Science Communication, 223.
About This Project
U.S. adults see scientists as intelligent, but not always warm. This is a problem because people's perceptions of scientists' warmth influence their trust in scientific information. Could scientists be improving trust via social media? We will conduct experiments exploring whether scientists’ humanized Instagram posts influence viewers' perceptions of scientists' competence and warmth.
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