The Visual Cognition Lab is located in the department of Psychology at the University of British Columbia. Founded in 2000 by principle investigator Dr. Ronald Rensink, the Visual Cognition Lab has embarked on a diverse array of research experiments seeking to understand visual attention, visual intelligence, and automatic (or nonconscious) cognition. Our projects range from change blindness to the effects of culture on perception. These projects have been presented in various conferences around the world and have gained the interest and support of several industries such as Nissan and Boeing. Many of the projects from the VCL examine new issues using innovative techniques; as a lab we love blazing trails in fields which haven’t received as much attention as they deserve and this has led to many unexpected and exciting results.