How and where messages are delivered can be as important as the message itself. For messages about depression, how and where messages are delivered can be critical to whether or not the student seeks help. We hypothesize that when a mental health message is related to students' anxiety and is featured in a noisy environment, students will be more likely to process and absorb the message. We will test this hypothesis with 240 freshmen. Data and results will be shared openly with funders.