Top 5 Errors Scientists Make When Communicating to the Public (Plus Cute Animal Gifs)

Lab Note #3
Mar 03, 2014

The first rule of science communication is to know your audience. With this in mind, our lab note today features the most popular communication technique for an audience of random people on the internet: the cute animal funny gif. Enjoy!

Top 5 Errors Scientists Make When Communicating to the Public

5) Not knowing your audience

4) Using too many confusing jargon terms

3) Dumbing down complex topics

2) Not having a clear take-away message

1) Not telling a story (and thus boring your audience to sleep)

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